BuzzMetrics Acquired by Trendum

buzzmetrics_logo.jpg

Online word of mouth research firm BuzzMetrics,has been acquired by Trendum, an Internet search and linguistic analysis technology company. The tow companies hope to create global standards to measure and analyze consumer buzz.

The company will do business as BuzzMetrics and have the strategic backing of VNU, owner of ACNielsen and Nielsen Media Research. VNU is a minority shareholder in the new company. BuzzMetrics hopes the deal will build on Trendum's technology, and expand the operation through VNU's global sales, marketing and research capabilities.

by Steve Hall    Sep-26-05   Click to Comment   
Topic: Research, Word of Mouth   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

I am genuinely curious as to what that means for Biz360 and AC Nielsen partnership.

Posted by: Simon McDermott on September 26, 2005 2:24 PM







Featured FREE Resource: