Comments

Chrysler misses the mark on blogs as well as their product line. I don't want a hemi when gas is $3 per gallon. I traded my Jeep on a Honda two weeks ago. I live in Mississippi north of the severe damage zone. We had long gas lines and short gas supply for about a week before things stabilized.

I'm not impressed with Mr Vines' defense, which seems to center on the claim that bloggers who don't give their names are cowards. If Firehouse is intended as "an open dialogue with journalists," then it should indeed be "open." That's what the best blogs do -- they open up discussions to everyone because, as we now realize, knowledge isn't held exclusively by executives or media. I think Mr Vines is missing an opportunity to involve his most potentially devoted consumers. Maybe the problem is one of appearance, but it's still a problem. It makes the company look like they operating under an outdated gatekeeper mentality.

The fact that he implies this blog is written anonymously is whacked. Has he not heard of the About section most websites have that detail all that info....as this one does:-)

While I don't think Mr. Vinse's own name-calling is appropriate, what's wrong with a closed-community blog? Media and biz/orgs often go "off-the-record." Thefirehouse.biz is not that extreme, but would think DCX and the media would feel more open if their comments were not exposed to the public. It's simply another vehicle -- like the DCX newsroom -- for DCX to communicate with the media.
Self-Promo warning:
Additional feedback and insight from DCX is posted at my blog (www.mikespoints.com), if anyone is interested in reading more.
--Mike

P.S.
It's not up to me to justify DCX's work, but I don't think its media-only blog is intended to be a "corporate weblog," as it was characterized in the original post.
It's for the media. Not stockholders, consumers or other stakeholders.

Then don't make it public.

But, it's not public. That's the point. You -- members of the media -- have to register and be approved. It's for DCX and any the (likely) established media.
I tried, and was refused. (I work in PR.)
-- Mike

You're right. It's not public. What I meant is why publicize it if it's only for journalists. Why was there this gigantic PR effort around it? Why not just inform journalists through the company's press list. Publicizing it was just begging for this reaction.

I with you agree

Thanks

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