Coke Gets Experiential With Coca-Cola Cruiser
With it's Coca-Cola Cruiser, a hyped up beverage cart to deliver Coke products to attendees of indoor and outdoor events, Coke is working to bring the "brand experience" right to the person instead of requiring them to slog there way to a concession stand. The unit is battery powered and includes a place for the delivery guy to stand. The cart was designed by Studio Red.
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Love is two people sipping Coca Cola from the same straw on a warm sunny day.
They have been using these at Disney's California Adventure for some time. The ones there even have a sound system on-board. However, they have a "handler" following behind each cart, using twice the labor to sell the same amount of product. Kind of silly, really.