Escalator Hand Rail Ads Grab Attention

47085514_f874f84802_b.jpg

Not much to say about this other than it's a pretty cool choice of ad medium. There's not much to do while riding an escalator so you might as well look at ads on the handrail.

by Steve Hall    Sep-27-05   Click to Comment   
Topic: Outdoor   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

That is such a cool idea... I love it!!!!!

Posted by: Sharon on September 27, 2005 2:11 PM

I saw something close to this about a year ago at eBay Live.

Posted by: Josh on September 27, 2005 8:44 PM

...or you can just run up the stairs to get to the next floor faster...

but that defeats the purpose of escalators, doesn't it?

Posted by: sugar on September 27, 2005 8:47 PM

As someone who reads cereal boxes, I want to love this idea, but two questions immediately spring to mind:

1) Changing the ads has got to be a b*tch

2) Can you change them fast enough to keep ahead of the godawful grunge (and who knows what else) that's going to build up in a matter of hours?

Posted by: Pam Gitta on September 27, 2005 9:29 PM

This medium has been used at some trade shows in Japan for a couple of years, which is how it first hit our radar (July 03). Haven't seen it done at shows in the US yet, but facilities here are much more conservative in allowing show promoters to use adhesives, even if temporary.

Posted by: Rich Westerfield on September 28, 2005 9:26 AM

Maybe it's me, but I'm usually afraid to touch the handrails of escalators.

Posted by: Jeremy Pepper on September 29, 2005 1:25 AM

I found some more pictures of escalators with advertising on Flickr!

See

http://www.flickr.com/photos/84856983@N00/159079974/

I wonder if this will come to Germany soon? All the pictures appear to be in Asia?

Posted by: Jorge Smiths on June 24, 2006 4:09 PM





Stanton Optical


Featured FREE Resource: