Glam Magazine iPod Nano Promo Misleads

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You'd think after a long career in advertising, we'd be immune to to-good-to-be-true online promotions such as the ongoing Glam promotion which promises a free iPod Nano if you get ten friends to sign up and take an online shopping quiz. Well, we must have been feeling soft or finally caught the iPod disease - even though we have an even better MP3 player, the Creative Zen Micro - because we subjected about 20 friends to this charade. As it turns out, you only get a free iPod Nano if you invite friends, take a survey AND spend $100 shopping on Glam. Oddly, this isn't explained on the promotional page. It looks like Glam tried to but they seem to have, in an apparent typo, forgotten to add the necessary dollar amount to point four of the rules:

"4. Finish registration by completing your profile, taking a fun free style test. Completing any qualifying purchase of or more at Glam.com merchants and return a copy of your receipt with your redemption form. That's it!"

No mention of $100. So now I've aggravated a bunch a people - for which I am truly sorry. In fairness to Glam, in an explanatory email to one friend who asked Glam for clarification, Glam responded, "We ran a limited-time offer to kick things off, and gave away our initial allotment of iPod Nanos in two days. By adding a qualifying purchase requirement, we can keep the fun going and reward shoppers who give Glam.com a try."

Fine, in the future, Glam, just remember to modify all your promo pages so that not-so-small details like this are clearly explained.

by Steve Hall    Sep-20-05   Click to Comment   
Topic: Promotions   

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Comments



Comments

I wasn't immune either. An observant friend pointed out the little left out detail when i sent out my email.

Just shows how easy it is for a campaign to be blown.

Posted by: B.L. Ochman on September 20, 2005 1:31 PM

And what was their limited allotment? One?

Posted by: Myszka on September 20, 2005 3:23 PM

Excuse me, what's "free" about spending $100? A better deal is just to invest that $100 toward your own iPod (or MP3 Player) and get what you actually want.

Posted by: Michael on September 20, 2005 4:25 PM

Hey, actually, at first you didn't need to pay $100 dollars. It was those of us who got ours in early that didn't have to pay.

I mean, honestly, did you really expect the offer to last with everyone on the internet trying to cash in?

Posted by: Steve on September 25, 2005 12:19 AM

yeah, i agree with steve, they couldn't leave it open forever or they would lose too much money. lucky for me, i got in before they make you pay $100.

Posted by: Andrew on October 1, 2005 2:15 PM

I got in on the first day of the promotion and I dind't have to pay the $100 AND I just got my Ipod Nano today in the mail. SO THIS WAS NOT A SCAM.

Posted by: Karol on January 18, 2006 2:15 PM

this deal was free when it was NEW that 100 dollar thingy was added later
the videos on my site are free all u have to do is click on the ads after u watch them.. nothing to purchnase just click and leave.http://caughtonvideo.blogspot.com/

Posted by: zawadi on February 12, 2006 6:59 AM

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Posted by: E-40 on October 13, 2006 4:08 PM

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Posted by: E-40 on October 13, 2006 4:09 PM

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Posted by: E-40 on October 13, 2006 4:10 PM

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Posted by: E-40 on October 13, 2006 4:10 PM

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Posted by: E-40 on October 13, 2006 4:10 PM

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Posted by: E-40 on October 13, 2006 4:10 PM





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