GM’s Bob Lutz Does First Podcast

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An early believer in blogging and podcasting, GM, a while back, created Fastlane, a blog written by GM Vice Chairman Bob Lutz and other GM top executives. Today, Lutz has produce his first podcast in which he talks about “the realities of today’s market for full-size sport utility vehicles with host Bill O’Neill, GM executive director of communications.” It’s encouraging to see executives at this level in large companies engaging in these two new, but very powerful media.

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Steve Hall

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