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Coke Gets Experiential With Coca-Cola Cruiser

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With it's Coca-Cola Cruiser, a hyped up beverage cart to deliver Coke products to attendees of indoor and outdoor events, Coke is working to bring the "brand experience" right to the person instead of requiring them to slog there way to a concession stand. The unit is battery powered and includes a place for the delivery guy to stand. The cart was designed by Studio Red.

by Steve Hall    Sep-28-05    
Topic: Specialty



HP Launches TV Promoting Character Blog

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Joining the character blog trend, HP has launched ILoveMyHPTV.com, to promote its high-definition TV line. The site is written by Ted who, keeps a rant-like blog which contains blatherings on how he chose his HP TV and how people can convince their reluctant other half to go for a big screen monstrosity. There's also a webcam for no apparent reason but the site does offer an interesting tool, called the Dr. Troy Meddleson's Persuasion Method, for convincing a reluctant romantic partner that an HP TV purchase is a good thing. Oh, and it would be a promotional site without the requisite sweepstakes offer. In this case, a chance to win, shockingly, HP products.

by Steve Hall    Sep-28-05    
Topic: Weblogs



Juan Valdez And Gecko Win Ad Week Vote

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The results are in and consumers have spoken. Columbian Coffee's Juan Valdez and Geico's gecko named to the Madison Avenue Walk of Fame. Winning slogans were "When you care enough to send the very best" from Hallmark and "Imagination at Work" from General Electric. Life goes on.

by Steve Hall    Sep-28-05    
Topic: Industry Events



Current TV Begs For Content With Times Square Board

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When you launch a business that depends on consumer contributed content, you'd better hope consumers contribute. Al Gore's Current TV is on the hunt for content and is doing so with a robot character called ViC and a big Times Square billboard that says AwaitingInput.com.

by Steve Hall    Sep-27-05    
Topic: Outdoor



Domino's Introduces New Pizza With Dude Ranch And Julie Roberts

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Country Singer in New York's Herald Square today appeared in a dude ranch set up, complete with bull riding and lasso lessons, to introduce Domino's Pizza's new Steak Fanatic Pizza. The event also introduced a special promotion between Domino's and MasterCard which gives customers a chance to win their own week at a dude ranch. Check out the mechanical bull here.

by Steve Hall    Sep-27-05    
Topic: Celebrity, Promotions



Escalator Hand Rail Ads Grab Attention

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Not much to say about this other than it's a pretty cool choice of ad medium. There's not much to do while riding an escalator so you might as well look at ads on the handrail.

by Steve Hall    Sep-27-05    
Topic: Outdoor



Condo Complex Encourages Loud Sex in Ad

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As a selling point, Herald Towers condominiums is promoting its units by touting the very thick walls between dwellings and encouraging residents to "be as loud as you want." Now there's honesty in advertising.

by Steve Hall    Sep-27-05    
Topic: Online



Jack Klues Predicts Future of Advertising

In a keynote at MediaPost's Forecast event, MediaPost reports Starcom MediaVest CEO Jack Klues told attendees "People will change; their desires and demands will change. Their options will change. Channels will change. Clients will change. Our model will change." And on how the industry should position itself to clients, Klues said, "stop counting obsolete things, and gain a better understanding of context. We have to compete and get paid on the power of our people and ideas, not on bargain-basement prices that prohibit us from delivering our promises." If anyone can master these changing waters, it's Jack Klues and Starcom.

by Steve Hall    Sep-27-05    
Topic: Industry Events



Forecast Panelists Bitch Slap Each Other

In a rousing discussion at MediaPosts's Forecast conference, Ephron, Papazian & Ephron partner Erwin Ephron and Viacom Cable Networks VP Betsy Frank took opposite sides regarding the future of advertising. Ephron told attendees, "clutter, inattention, commercial avoidance in the old media, and a manic fascination with the new media ignores the most fundamental change in our business...Advertising doesn't work as well anymore." Frank says that all a bunch of hooey and "absolutely nothing will change" and "cable was supposed to kill broadcast TV, the remote control was going to kill advertising, and the Internet and video games would be the end of TV. So far, they've been adopted, they all co-exist, and people are consuming more of everything." Advertising panels are so much fun, aren't they?

by Steve Hall    Sep-27-05    
Topic: Industry Events



Advertising Week Captured on Flickr

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Never underestimate the power of a person with digital camera and a Flickr account. Yaniv Yaakubovich, who lives in Israel, traveled to New York for this week's Advertising Week and has, so far, snapped 105 images of the week's activities. There's sure to be more from Yaakubovich and others during the week.

by Steve Hall    Sep-27-05    
Topic: Industry Events



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