Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 12

Local TV Station Uses 'Helicopter Marketing'

41017659_84f74a7981_o.jpg

Perhaps introducing a new category of marketing, Nashville television station WSMV landed its news chopper on a Brentwood High School soccer field as a football game was being played on an adjacent field and handed out footballs with the station's logo affixed to them. One can only hope, for the sake of the football players and male fans, the cheerleader's skirts were deliciously blown up in the chopper's wind.

Written by Steve Hall    Comments (3)     File: Promotions, Television     Sep- 8-05  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 88

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 88

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 93

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 93

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 115

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 115

Comments

It's not entirely new. WBTV/Charlotte used to land their helicopter at midfield (*on* the football field) during pre-game at their designated "game of the week" in the late 80s (maybe early 90s—who can remember?). They would land, a couple of people would jump out and throw some mini footballs into the stands, and then the helicopter would leave.

The Charlotte stations still go all out covering the games in their coverage area. I don't think anyone lands on the field any more, but it's not unusual for one of the helicopters to spend some time over a game. I grew up in an area that gets coverage from both Charlotte and Greenville/Spartanburg, SC, so any of three helicopters could show up (plus reporters and cameras on the ground, trucks, etc.).

Posted by: Nathan on September 8, 2005 08:33 PM

"For the sake of the football players and male fans" you hope the cheerleaders' skirts were blown up by the helicopter's wind? And that would be delicious? What about the sake of the cheerleaders, who do have feelings and who are still kids? It isn't as though all the fans at high school football games are students either, which I think makes that joke even more inappropriate. Adults shouldn't ogle kids.

Posted by: trill42 on September 9, 2005 04:29 AM

Phoenix's Channel 3 - an independent that leads the ratings - used to have a Friday football game, where the chopper did go visit all the high schools. As for the branded footballs, I am not sure, but Gil Tyree (now in Atlanta) was sure loved by the high school kids, and he seemed to like to go out and do the community stuff.

Posted by: Jeremy Pepper on September 11, 2005 02:47 AM

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 302

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 302

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 303

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/09/local-tv-station-uses-helicopter-marketin.php on line 303