M5 Marketing Masturbation Launched

coke_m5.jpg

In early August, we told you Coke had embarked on an "experiential" marketing concept that would, as Ad Age wrote, "interpret what the marketer calls the brand's 'optimism' through a series of short films and breakthrough bottle designs." The project, called M5, involved five design shops which each created "iconic" designs that would affect packaging and other branding elements and were designed to increase appeal to younger generations. Well, the marketing masturbation is complete and the "experiential" designs have launched. Without dispute, the work is great but we're not much for phoofy, frilly, flashy fluff. When we're thirsty and want a Coke, we don't really care what container it comes in. That's just us though. The hipster crowd...that's another story.

Especially enjoyable is the sultry blather that, upon clicking the bottle in the lower right corner of the site, coos gushingly from within and explains the genesis behind the endeavor, oozing, "An icon is transformed..." Oh don't listen to us. The whole thing's pretty cool. The project was created by The Ebeling Group, Hybrid, and the Rock and Roll Agency. Armchair Media created the Website.

by Steve Hall    Sep-10-05   Click to Comment   
Topic: Agencies, Online   

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Comments



Comments

This is a great minisite -- who created this?

Posted by: taco on September 11, 2005 9:54 AM

Pretty.
Just add psychedelics.
Plop plop fizz fizz.
dope shit.

Posted by: KRank on September 11, 2005 5:00 PM

Hey, it worked for Absolut.
Surely, it's just another beverage in a bottle.

Everyone knows that recycling others' successful ideas is a sure way to the top.

Dan
Australia

Posted by: Dan on September 12, 2005 7:43 PM







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