Marketing Podcast Launched
Marketing consultant and author of Life After the 30 Second Spot Joe Jaffe along with CooperKatz & Company VP Client Services Steve Rubel have launched Across the Sound, a weekly podcast on marketing, new media and public relations. The two are already very vocal in marketing circles with Jaffe publishing the Jaffe Juice weblog and Rubel publishing the Micropersuasion weblog.
The first podcast discussed the FedEx furniture guy, agencies hiring bloggers and marketing winners and losers of the week. The second podcast will cover product placement.