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Pepsi Australia Spoofs Own Campaign

pepsi_heaps_poor.jpg

Spoofing its own Pepsi Max Heaps Rich campaign, Pepsi Australia has launched a viral advertising campaign called Heaps Poor Pepsi Min which, over the past three weeks, has been viewed by 160,000 people. The site features a spoof of Pepsi's currently running promotional television spot along with purposefully bad prizes and a game that lets visitors determine how boring they are. Some nice insiderishness here.

by Steve Hall    Comments (1)     File: Online, Spoofs, Viral     Sep-26-05     
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Comments

Hey,

I think that the comma on the 160,0000 number is in the wrong place or that there's a zero to many. It makes a big difference.

Posted by: Franky on September 26, 2005 10:35 AM

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