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Reverse-Challenged Lizzie Grubman to Promote Range Rover Sport

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Lizzie Grubman Public Relations, headed by the PR queen who, in reverse, ran over 16 people with her Mercedes SUV a while back, has, believe it or not, been hired by Range Rover to promote its new Sport SUV. How quickly people forget. The New York Post reports Grubman's company is hosting an event at Hamilton Horse Farms in New Jersey where celebu-fluentials have been invited to check out the new vehicle. One invitee was a bit shocked at the brand's choice of representation saying, "It's almost as if O.J. Simpson was doing ads for knives."

Written by Steve Hall    Comments (0)     File: Promotions     Sep-27-05  

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