RSS to Improve Ad Delivery Effectiveness
Steve Rubel says there are better ways to use RSS feeds than to stuff them with ads. He suggest using a deed as just-in-time inventory control which would ping an adserver to deliver a particular ad based on inventory. As RSS feed could be used to poll incoming links to a website and deliver ads based on incoming readership. An RSS weather feed could ping an ad server to deliver climate-appropriate ad content. This is just a start. Who has more ideas?