Scion Ad Encourages Inspiration...But Not Too Much

scion_inspiration.jpg

Bucky Turco points to recent ad in L Magazine for the new Scion tC which promotes the cars ability to be customized with 30 available accessories. It's all about realizing one's inspirations and how the Scion tC makes that possible. However, there seem to boundaries to this realization as indicated by the disclaimer under the car's image which reads, "Vehicle featured is modified with non-Genuine Scion parts. Check with your local dealer as some accessories may void warranty, negatively impact vehicle performance, and may not be street legal."

Basically, Scion is telling buyers to go ahead and realize inspirations with their car as long as those inspirations live within the confines of Scion's available and, likely, highly priced options. Have fun, but not too much fun. It's a mixed message at best. Scion wants tuner wannabes to believe this car will be the answer to their dreams...as long as those dreams aren't too broad.

Written by Steve Hall    Comments (3)     File: Creative Commentary     Sep-16-05  
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Comments

Well I think the statement that is quoted "Vehicle featured is modified with non-Genuine Scion parts. Check with your local dealer as some accessories may void warranty, negatively impact vehicle performance, and may not be street legal."
Is a must for legal issues.

There maybe boundries to what aftermarket parts the scion dealer sells, but at least they are showing what the car can look like if you go elsewhere to get more parts for the car.

Posted by: Rob Poitras on September 19, 2005 04:10 PM

Some *cough cough bucky cough cough* has a serious stick up their butt *cough cough adrants cough cough* about Scion.

its getting old.

Posted by: a35mmlife on September 21, 2005 05:58 PM

35mm you're funny. I know you must be so impressed with their unique skill at usurping culture. Also it's only the 2nd post so someone cough cough has their own little stick caught in their ass.

Posted by: Bucky da ANIMAL on September 23, 2005 02:39 AM

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