Sony Turns to Public For Campaign Advice

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As marketers increasingly realize the importance of people's input when it comes to the creation of marketing campaigns, Sony U.K., which turned to Neil McFarland and Jon Burgerman to create art for the Sony PSP Wipeout Pure game, is asking people to vote of which design will be used in the launch campaign.

by Steve Hall    Sep-27-05   Click to Comment   
Topic: Campaigns, Magazine   

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sure beats having to pay FGD members...

Posted by: sugar on September 27, 2005 8:51 PM





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