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Sony Turns to Public For Campiagn Advice

WOP-NM-big.jpg

As marketers increasingly realize the importance of people's input when it comes to the creation of marketing campaigns, Sony U.K., which turned to Neil McFarland and Jon Burgerman to create art for the Sony PSP Wipeout Pure game, is asking people to vote of which design will be used in the launch campaign.

27-Sep-05 » File under: Campaigns , Magazine Comment (1)

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Comments

sure beats having to pay FGD members...

Posted by: sugar on September 27, 2005 08:51 PM

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