has partnered with to market custom flip books to professional sports teams and organizations for use as marketing premiums. These custom books, called Fanimations, will be customized specifically for the needs of the teams and their corporate partners.
Originally invented in 1882 and recognized as one of the earliest forms of interactive multimedia, flip books create the optical illusion of motion when images - stacked in sequential stages of movement - are flipped.
HBO Video is promoting the launch of its Sex And The City full series DVD with a day in the life experience on November 1 where people can visit the show character's favorite haunts.
People can start their day off at New York Sports Club with a free workout to anyone wearing pink, visit City Bakery to sample the same brownies the girls enjoyed, grab a cosmopolitan with lunch at Cafeteria, take a free trapeze swing at the Trapeze School and end the day at Bowlmor Lanes. the whole thing is free and the venues are, no doubt, excited HBO is herding cattle their way.
There's always been something seriously off putting about scenes in which people are tied to a bed for sexual purposes. While some freaks think it's erotic to be completely under the control of another, we think it's just plain stupid to put oneself in such a position of helplessness. That said, the power of sex always outweighs common sense as it does in this ad for U.K footwear and clothing maker Base. The poor guys in this ad thinks he's going to get lucky with the red-lipped, dark-haired, thong-clad hottie as she drops her bra and panties to the floor until he realizes what she puts on. How this sells shoes, we have no idea but it was interesting to watch.
In reaction to complaints they glorify gangs and violence, Paramount is taking down some billboards for the 50 Cent movie Get Rich or Die Tryin'. The billboards show 50 Cent in a crucifixion pose with a gun in one hand and a microphone in the other. Doesn't everyone know that a rapper has to hold a gun when they sing? It's what gives them cred. Trouble is, 6th graders don't know that or don't need to know that and that's exactly where one of the boards is located - right next to a school. School officials and area activists want the board gone. Paramount is taking them down.
Honda paid New York State $45,000 for rights to use the "I Love New York" logo in a Honda Accord commercial. In the commercial, the Accord is seen nudging the heart aside and taking its place. Some say this is sacrilegious to the slogan which was created by Bobby Zarem and designed by Milton Glaser in 1978. Others say it's just business as usual. We say New York is stupid for selling out. Any campaign that's been running for 27 years must be doing something right, not to mention the slogan becoming part of culture. To sell it for a measly $45,000 is a joke. And, worse, for a throw away ad campaign.
Zarem says, "All anybody is interested in is making a buck. It's cheap and stupid." Conversely, Glaser thinks it's OK telling the New York Daily News, "The state has the rights to it, but I'm happy with it. Basically, I love to influence the time I am in, and when you see something like this it's very flattering."
New York's Ad Store has launched a new campaign for Piaggio USA's Vespa scooters. The campaign consists of outdoor ads which explain the merits of owning a Vespa when gas prices are sky high. Ad headlines include "Relieves Gas Pains", "When in New York, do as the Romans do", and "Don't be a gas-hole." See all the creative here.
New Yorkers are having fun with currently running New York Rangers television campaign, called "Bobby Granger's Guide to the Rangers," in which a fan named Bobby Granger interacts with new York Ranger players to, among other things, explain this season's new rules.
One spot's got Ville Nieminen doing what he does best, swearing. One has Bobby trying to teach the non-New York players how to speak "new yawk" which doesn't go over too well with Canadian Dominic Moore. Another has Booby getting Russian language lessons from Jaromir Jager which gets him into trouble with Petr Prucha.