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'60 Minutes' Sells Entire Episode to Philips

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Philips Electronics is paying CBS $2 million to be the sole sponsor of 60 Minutes this week. The show will kick off with a 90-second ad followed by two stories in the first half of the show. During the second half of the show will have two ad breaks. Total ad time will clock in at 6 1/2 minutes versus the usual 12 with affiliates dropping in a few local ads.. There will also be an opening sponsorship billboard.

Written by Steve Hall    Comments (0)     File: Sponsorship, Television     Oct-20-05  

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