Alaska Wants You to Visit Before You Die

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Adrants reader Charley Brough tells us an interesting billboard campaign has just been launched in Seattle, Los Angeles and Minneapolis by the Alaska Travel Industry Association which consists of a board that looks like an Alaskan license plate and says "Alaska B4UDIE." It's definite a a different approach to touorism marketing. We like it.

by Steve Hall    Oct- 4-05   Click to Comment   
Topic: Outdoor   

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Comments



Comments

biting from fark. earlier in the week you bit from both huffpo and drudge. whats up man?

Posted by: anon on October 4, 2005 5:08 PM

just be sure to avoid the grizzly maze or your tombstone will read: GOT 8N...

Posted by: alaskan on October 5, 2005 5:39 PM

Heard a story on NPR about this. I think it's important to know this campaign is targeted at "active seniors." 60+ / no kids at home / college educated etc. Now read that board again. Could go either way. Maybe it will pay to have balls, maybe not.

Posted by: sparksinner [TypeKey Profile Page] on October 7, 2005 10:24 PM

Using outdoor to target such a specific audience is stupid. HUGE waste. Besides, how would the average consumer seeing the board have any idea who the message is intended for?

Posted by: Steve Hall on October 8, 2005 9:14 PM

How will you market a remarkable product? Can you sit on on your hands and expect the product to sell itself? You need a remarkable campaign to go with it. Sure they are doing all the right things. If you are trying to convince people to come visit your state and spend money , it is marketing and you have to do it right. Read more of my comments here I did not want to post a big essay as a comment.

Posted by: rags on October 8, 2005 11:30 PM

But, rags, you did want to leverage Adrants traffic to your benefit with that link, right? :-) Oh, slap me...I can't help but poke fun.

Posted by: Steve Hall on October 9, 2005 12:54 PM





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