Americans Love Celebrity Ex-Con Martha Stewart

020305_stewart.jpg

After recently being released from a prison sentence for her involvement in the ImClone scandal, Martha Stewart has proved that with the right attitude and business sense, a comeback is possible for America's favorite homemaker and her company. According to Hitwise, the share of U.S Internet searches for "martha stewart" increased by 145 percent during the week ending Sept. 17, 2005, and visits to MarthaStewart.com have increased, reportedly, sending visitors to advertiser sites as well as her own newly re-opened online retail store. While inquisitiveness does not guarantee love, it's a pretty good indicator there's renewed interest in ankle-bracleted celeb.

Written by Steve Hall    Comments (0)     File: Celebrity, Research     Oct-19-05  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines
-->

Comments

Post a comment