Apple iPod Nano Spot Eerily Similar to Prior Artistic Work
When it is suggested an agency borrowed a previous idea for creative work, as TBWA\Chiat\Day just did with the Apple Eminem commercial, it's usually dismissed as coincidence. When it happens twice, with the same client, no less, notions of coincidence get chucked out the window. Artist Dane Picard exhibited this video artwork in June at an exhibition in Santa Monica located 15 minutes from the LA offices of TBWA\Chiat\Day. Picard's work, images of hands manipulating various objects in front of a black background is eerily similar to the recent Apple iPod Nano spot, launched a few weeks ago, made up of images of hands manipulating the device against a black background. View the work. Compare it to the Nano spot. Decide. Comment.