AstraZeneca Provides Breast Cancer Education

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AstraZeneca recently launched a Disease Awareness program aimed at enhancing awareness of the risk of breast cancer recurrence and how to reduce that risk among survivors. The program consists of a television commercial called "If You Were My Sister," an interactive Web site called , and an educational information kit, all featuring real women who are breast cancer survivors. The campaign encourages the public to learn and share critical information about the risk of breast cancer recurrence.

The site, developed by MBC, allows women to read general information or answer several questions about their individual situation and then read information specific to their situation. Lest we forget this is marketing, an email address is, optionally, requested at the end of the questions. We're sure AstraZeneca's drugs are promoted here somewhere but, aside from the separate corporate site, we couldn't find it which, of course, is refreshing.

by Steve Hall    Oct- 6-05   Click to Comment   
Topic: Online   

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Comments



Comments

If they were truly only interested in saving lives they should sponsor Pink Ribbon.

Posted by: roeland on October 7, 2005 4:20 AM

I think the problem is that very much money is spent on various campaigns, while many people just can't afford therapy. For many it's business which I consider terrible and absolutely anti-human.

Posted by: Jane Planton on October 27, 2005 3:44 PM

I think the problem is that very much money is spent on various campaigns, while many people just can't afford therapy. For many it's business which I consider terrible and absolutely anti-human.

Posted by: Jane on October 27, 2005 3:46 PM

It's been on tv for over a year now, and it's still the most offensive commercial I've ever seen. When will they ever stop it?

Posted by: Pete on December 28, 2006 12:13 PM

It's been on tv for over a year now, and it's still the most offensive commercial I've ever seen. When will they ever stop it?

Posted by: Pete on December 28, 2006 12:13 PM





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