Beringer Manages Time, Sells More Wine
Wine maker Beringer recently conducted a study found more than half of respondents don't leave work on time but 28 percent would if they had social engagements with friends and family planned. With that nugget of information, Beringer has launched Living 5 to 9, a nice play on the 9 to 5 grind and a new website which aims to help people manage their time better. Oh, and let's not forget the marketing angle here. The more Beringer helps people manage their time, the more likely they will leave work on time thereby allowing them time to stop at the store on the way home and buy more Beringer product. Everybody wins with this one.