Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 12

Commercial Alert Sics FTC on Buzz Marketers, WOMMA Responds

commercial_alert_logo.gif

Yesterday, Commercial Alert's Gary Ruskin said his organization sent a letter to the FTC asking it to investigate buzz marketers, whom he claims "are perpetrating large-scale deception upon consumers by deploying buzz marketers who fail to disclose that they have been enlisted to promote products. This failure to disclose is fundamentally fraudulent and misleading." He specifically named P&G's 250,000-strong Tremor, a group made up of teenagers who talk up products to their friends.

As pointed out by Word of Mouth Marketing Association President Andy Sernovitz, Ruskin incorrectly lumps together buzz marketing with guerrilla and stealth marketing. Following the Commercial Alert release, WOMMA quickly responded with a clarification of the difference between buzz, stealth, guerilla and word of mouth methods and procided a statement of its position on word of mouth and buzz marketing which, in a nutshell, requires open, honest and full disclosure in all marketing efforts.

Written by Steve Hall    Comments (1)     File: Guerilla, Policy, Word of Mouth     Oct-19-05  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 90

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 90

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 95

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 95

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 117

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 117

Comments

It really doesn't matter what the members of some random non-legal entity STATE they will and will not do.

Posted by: anon on October 19, 2005 01:29 PM

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 290

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 290

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 291

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/10/commercial-alert-sics-ftc-on-buzz-markete.php on line 291