Contextual Advertising Fails Again

cnn_earthquake.jpg

In another clear sign contextual advertising and natural disasters don't mix, a Swatch ad above a CNN lead story, yesterday, about the South Asia earthquake read, "Shake the World at," followed by the image of a watch. Oops. Did Swatch predict the time of the earthquake? There really ought to be better controls in place for this sort of thing.

by Steve Hall    Oct-11-05   Click to Comment   
Topic: Online, Strange   

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