DC Girls Are Rumpalicious
Advertising and design agency 72andSunny has launched a campaign called "I Have A Secret" for DC Shoes' new girls division. The centerpiece of the campaign is a 44-page book, called Girls Who Have Secrets Are Sexy, showcasing the DC Girls snowboarding team and the Holiday 05-06 line of apparel, footwear, outerwear and snowboard boots. The book will be available at retailers and poly-bagged with fashion and lifestyle magazines. Other components of the campaign include a 12-page teaser book, print ads in ELLEGirl and SG magazines, and a website slated to launch soon.
The book is a collection of sassy, hip and slightly rebellious girls with attitude who snowboard. Each page features photography of DC-sponsored pro snowboarders outfitted in DC Shoes gear, including Priscilla Levac, the top-ranked female rider in the world, as well as Erin Valverde, Jacqui Berg, Drea Russell and DC Girls' skateboard team rider Lyn-Z Adams Hawkins.
The book is quite beautiful looking and we particularly like the image with the headline, "I am Rumpalicious, Trunktastic, Assmerizing, the Caboosiest."
Comments
Bullshitalistic Assistical Moronism.
This obviously spoke to the core of KRank. Great to have such insightful comment...your mother must be proud.
Jumping jehosophat. she's not only rumpalicious, she's RACKtastic as well.
She'll be the butt of many a joke.
Knowing the snowboard scene, a bit, I can only say one thing: WOW
Amazing art and comment, truly I am not kidding you.
It's like American Apparel minus the porn creep and with better copy.