Giant Couch Promotes New Debit Card

boa_couch.jpg

This morning at New York City's Grand Central Vanderbuilt Hall, Bank of America held an event to promote its new debit card product, "Keep the Change," which rounds up purchases to the nearest dollar and places it in a saving account for the card holder. To attract attention to the new card, a gigantic, 20 foot long, 10 foot high sofa was placed in the Hall where people could climb on and reach beneath the cushions to find prizes such as MetroCards, Starbucks cards, restaurant gift certificates, retailer gift certificates and Apple store discounts.

This promotion, created by Jack Morton, aligns quite well with the whole money-stuck-under-the-couch-cushion thing. More photos to follow.

by Steve Hall    Oct-20-05   Click to Comment   
Topic: Brands, Guerilla, Promotions   

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Comments



Comments

Great product, great stunt, but isn't it silly B of A has nothing on their website about the new card? Kind of defeats the purpose doesnt' it?

Posted by: Kristen on October 20, 2005 2:37 PM

Great product, great stunt, but isn't it silly B of A has nothing on their website about the new card? Kind of defeats the purpose doesnt' it?

Posted by: Kristen on October 20, 2005 2:37 PM

There should be a site specifically for this new card. Does this fall under experience design, guerilla, or alternative outdoor?

Posted by: designhaas on October 24, 2005 5:34 PM





Stanton Optical


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