Hummer Brand Gets Fingered

hummer_fu.jpg

While this site, fuh2.com, been around since 2003, it's yet another indicator of how social media has allowed people to very publicly say whatever they want about a brand. This site's sole purpose is to crucify the Hummer brand by encouraging people to send in images of them giving the finger to a Hummer. GM can't be too happy. Though they can't be too sad either. The thing still sells well.

by Steve Hall    Oct-19-05   Click to Comment   
Topic: Word of Mouth   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

also spotted this viral on hummer subject:
www.mijnhummer.nl
or is it real?

Posted by: james on October 22, 2005 12:50 PM