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Gambling Viral Thanks God For Football

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Wicked Chops points to a viral campaign for online gambling site Bodog which consists of three outlandish videos involving unlikely wagers all which close with "Thank God There's Football...So We Can Bet On Things That Really Matter"

by Steve Hall    Oct-20-05    
Topic: Viral



Blulithium Announces ad:tech New York Wrap Party

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Get ready for another ass-throbbing, body-shaking, wall-busting, floor-thumping, booty-gyrating ad:tech party. yup. Bluelithium has officially announced it's ad:tech New York 2005 Day 1 Wrap Up Party to be held at Glo. This is Bluelitium's third ad:tech party which is certainly a track record to be proud of. See you all there.

by Steve Hall    Oct-20-05    
Topic: Industry Events



Giant Couch Promotes New Debit Card

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This morning at New York City's Grand Central Vanderbuilt Hall, Bank of America held an event to promote its new debit card product, "Keep the Change," which rounds up purchases to the nearest dollar and places it in a saving account for the card holder. To attract attention to the new card, a gigantic, 20 foot long, 10 foot high sofa was placed in the Hall where people could climb on and reach beneath the cushions to find prizes such as MetroCards, Starbucks cards, restaurant gift certificates, retailer gift certificates and Apple store discounts.

This promotion, created by Jack Morton, aligns quite well with the whole money-stuck-under-the-couch-cushion thing. More photos to follow.

by Steve Hall    Oct-20-05    
Topic: Brands, Guerilla, Promotions



Honda Wants 'Cog' Success Again

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Honda and its agency Weiden + Kennedy are hoping two new spots currently in the works called "Impossible Dream" and "Choir" can match the success of the company's "Cog" and Grr" spots. The "Impossible" spot has a car morphing into a bunch of different vehicles including a boat and a hot air balloon. The "Choir" spot is being created by the team that worked on the "Cog" spot. We can't wait.

by Steve Hall    Oct-20-05    
Topic: Agencies, Brands, Commercials



Pirelli Grabs Jennifer Lopez For Calendar

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Tire maker Pirelli has selected Jennifer Lopez to appear on the cover of the 2006 edition of its famous calendar. Lopez joins. Kate Moss, who was recently shunned by marketers for her coke snorting escapades, will also appear in the calendar.Even though production of the calendar had passed the point at which Moss might have been booted, Pirelli UK Communications Manager Julie Naylor says the company would not have bailed on Moss even if were able saying, "There was no chance that Kate would have been dropped from the calendar. We decided to stick with her because professionally she has always been great for us and a wonderful ambassador. What she does in her private life is no concern of ours." The calendar's fame began in 1964 when it was simply a lowly trade calendar. The 2006 edition will be released in Paris on November 18.

by Steve Hall    Oct-20-05    
Topic: Celebrity, Poster



Watchmaker Taps Claudia Schiffer for Ad Campaign

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Watch company Ebel, which has featured Nicole kidman, Johnny Depp, Charlize Theron, Uma Therman and Meg Ryan in its ads, has added supermodel Claudia Schiffer to the list. The black and white ads were shot in party capital Ibiza by photographer Patrick Demarchelier

by Steve Hall    Oct-20-05    
Topic: Campaigns, Celebrity, Magazine



'60 Minutes' Sells Entire Episode to Philips

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Philips Electronics is paying CBS $2 million to be the sole sponsor of 60 Minutes this week. The show will kick off with a 90-second ad followed by two stories in the first half of the show. During the second half of the show will have two ad breaks. Total ad time will clock in at 6 1/2 minutes versus the usual 12 with affiliates dropping in a few local ads.. There will also be an opening sponsorship billboard.

by Steve Hall    Oct-20-05    
Topic: Sponsorship, Television



Energy Drink Says No to Sugar

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Here's an intriguing campaign for New Zealand-based energy drink V. In the ads, hot models (naturally) scold a cube of sugar as it tries to read Penthouse, electrocute itself by sticking a fork in an outlet and attempt to camcord a topless sunbather. It gets the idea across quite well. See all the ads here. And for the detail nudges out there, don't get all up in our boxers about whether these ads are new or not. We have no idea nor do we care. We just like them.

by Steve Hall    Oct-20-05    
Topic: Campaigns, Magazine



Hummer Brand Gets Fingered

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While this site, fuh2.com, been around since 2003, it's yet another indicator of how social media has allowed people to very publicly say whatever they want about a brand. This site's sole purpose is to crucify the Hummer brand by encouraging people to send in images of them giving the finger to a Hummer. GM can't be too happy. Though they can't be too sad either. The thing still sells well.

by Steve Hall    Oct-19-05    
Topic: Word of Mouth



Miller Launches 'Legal Drinking Age' Online Game

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Last week, Miller Brewing Company launched an online game, Miller Beer Runner, which mirrors an ad campaign that kicked off this past weekend. The game has players face the usual problems when on a beer run from running through the streets and avoiding obstacles, to dodging ongoing football games and resisting bar temptations to avoiding hard objects like fire hydrants - all with the goal of getting to the store, making a Miller beer purchase and returning home before the halftime clock runs out. Given all the money Miller spends on TV commercials, the video introduction to the game is quite humorous as one of the guys tells his friend he has plenty of time to get the beer because "Hey, it's a commercial. Don't worry about it." In the first four days of the game's release, 360,000 games were played by 165,000 unique users.

more »

by Steve Hall    Oct-19-05    
Topic: Games, Online



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