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New Technology May Out Mode All Current Research Methods

040423_BrainWaves.jpg

John Brock points us to a story about a company, formed in 2004, called Brain Fingerprinting Laboratories which claims its brain imaging product can determine whether specific information has been stored in a person's brain. The company, which just teamed with Millward Brown to compare the technology to traditional surveys, plans to launch an advertising measurement division and predicts that division will employ 100 people within a year or two and generate $250 million in revenue. Perhaps we've finally reached the reality depicted in Tom Cruise's Monority Report.

Written by Steve Hall    Comments (2)     File: Research     Oct-13-05  

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Comments

obviously you have never seen Minority Report.

Posted by: anon on October 14, 2005 10:31 AM

Obviously, I have, anon. Of course this technology isn't *exactly* like the ad tech displayed in the movie but it's certainly along the same lines.

Posted by: Steve Hall on October 14, 2005 11:16 AM

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