New York Times Targets Bloggers on Site Meter
Brenner Thomas of Not Only But Also, noticed The New York Times has placed advertising on Site Meter, a website traffic measurement service that most every blogger uses to see how many people visit their blogs, where they come from and what stories they read. Thomas surmises its a strategy to get bloggers to simply write about the fact that The New York Times is advertising on Site Meter, as we're doing right now, to gain publicity among bloggers. As intriguing a strategy as that may be, it's more likely due to Site Meter's use of the Tribal Fusion ad network which serves ads to thousands of sites allowing the New York Times to reach a very broad audience. Site Meter just happens to be one of those thousands of sites.