Oops: Ad Shows Boeing Aircraft Attacking Mosque

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It's one thing for a spoof ad or a renegade ad to get published online but to have the same appear, twice, no less, in a print publication and then, as marketer, disavow any knowledge of how the ad was created doesn't quite add up. Boeing, which created the ad with Bell Helicopter, has apologized for an ad which shows its combination airplane/helicopter V-22 Osprey delivering troops atop a mosque in a simulated battle scene. Needless to say, Islamic groups were not overjoyed to see the ad. Apparently, a month ago, the ad first appeared in the National Journal followed by complaints which Boeing reacted to informing the publication not to run the ad again but, oddly, it appeared in the magazine again last week. National Journal admitted it's error in a statement. It would seem traffic manager is going to get the boot and a renegade Boeing marketer is gleefully celebrating a marketing coup.

by Steve Hall    Oct- 3-05   Click to Comment   
Topic: Magazine   

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Comments



Comments

The ad offended CAIR. That's a good start. See PBS Watch

Posted by: pbswatcher on October 3, 2005 3:30 PM

key word"simulated," besides mosques are use to store weapons and as safe heavens for conbatans in iraq. muslims should talk to their people in iraq to stop this practice before getting offended by a fictional picture of a mosque.

Posted by: mario on October 12, 2005 12:00 AM







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