Pointlessly, TV Guide Relaunches

capt.ny88910111951.tv_guide_ny889.jpg

Facing the proliferation of on screen guides, TV Guide, back in July announced it would revamp the magazine in a, some would say, pointless, effort to stay afloat. This week, the magazine launched its first redesigned issue which focuses more on features, stories and gossip than listings. TV Guide also announce a dramatic reduction in rate base from 9 million to 3.2 million and a cover price drop from $2.49 to $1.99. With Entertainment Weekly, TVgasm, TV Sqaud and countless other television news sources, who really needs TV Guide anymore? They should have just slapped JLH on the cover and called it good. We think people would snap that up quite quickly.

by Steve Hall    Oct-12-05   Click to Comment   
Topic: Magazine   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Point taken -- but it just goes to show that some of us in the urban, educated, tech-savy, financially secure catagory can be at a real disconnect...
LOTS of people don't have:
- PVRS - can't get them, can't affoard them
- constant on-demand access to internet - (high speed is still expensive compared to $15 a month dial-up)

There is a reason why VCR's are still manufactured (and bought!)

Posted by: 12345 on October 14, 2005 11:38 AM





Stanton Optical


Featured FREE Resource: