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Street Mirror Posting Urges Women to Look At Finances

WildPosting1.jpg

Citigroup financial services firm Women & Co. has launched a very unique (and this time the word is warranted) four market, outdoor/street campaign consisting of mirrors, rather than posters, hung in cities containing messages such as "You're one of a kind. Is your financial plan?," "That smile would go great with a financial future" and "You look like a million bucks. Does your retirement account?" The mirrors carried the companies web address. The mirrors were partnered with a street team which handed out branded compact mirrors to remind women to keep looking at their finances. The campaign was created by New York-based Interference.

Written by Steve Hall    Comments (2)     File: Guerilla, Outdoor     Oct-26-05  

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Comments

United did a mirror in Chicago already to advertise long beds/seats for flights.

Posted by: Syl on October 26, 2005 02:59 PM

This is a great advertising campaign!!!!

Posted by: thoughts on October 28, 2005 02:28 AM

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