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Vespa Leverages High Gas Prices In Campaign

vespa_1_150.jpg

New York's Ad Store has launched a new campaign for Piaggio USA's Vespa scooters. The campaign consists of outdoor ads which explain the merits of owning a Vespa when gas prices are sky high. Ad headlines include "Relieves Gas Pains", "When in New York, do as the Romans do", and "Don't be a gas-hole." See all the creative here.

Written by Steve Hall    Comments (6)     File: Campaigns     Oct-28-05  
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Comments

Nice print to go with their customer generated blogs.

http://vespaway.com

Posted by: David Burn on October 28, 2005 10:47 AM

"Relives Gas Pains?" Didn't Volkswagon use that exact same line back in the 70s?

Posted by: Satan on October 28, 2005 10:54 AM

VW has used that gas pains line several times over the years.

Posted by: analogbubblebath [TypeKey Profile Page] on October 28, 2005 12:14 PM

I say good on them, its a good position that given the high oil prices around the world will translate well in a number of countries.
and agree that VW hs done it before.

Posted by: Gidz on October 29, 2005 09:12 PM

Errrr.... I don't see all the creative here.

Maybe my math is off.

Posted by: Wigger McChigger on October 30, 2005 11:30 AM

I think they're pretty cool. And smart. And I think "gas-hole" should become part of the vernacular -- especially towards SUVs

Posted by: paul on October 31, 2005 09:56 AM

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