Vespa Leverages High Gas Prices In Campaign
New York's Ad Store has launched a new campaign for Piaggio USA's Vespa scooters. The campaign consists of outdoor ads which explain the merits of owning a Vespa when gas prices are sky high. Ad headlines include "Relieves Gas Pains", "When in New York, do as the Romans do", and "Don't be a gas-hole." See all the creative here.