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Wacky Packaging Gets Attention For Hot Sauce

alljars.jpg

Created by Neiman Group, hot sauce and condiment company TorchBearer Sauces has recently launched a new set of product labels and website to reflect the wackiness of the packaging. Each sauce takes on a different character name and the qualities of that character are highlighted in stories that appear on the labeling.

Neiman Group Creative Director told AdCritic, "The work is oddball because the target consumer is, well, kind of weird. We're talking to people who are connoisseurs of substances that leave blisters, cook up ulcers and light their hair on fire. They're a little bit insane, a lot of fun and a heck of a lot more colorful that your average Joe." Very interesting work. See it all here.

Written by Steve Hall    Comments (1)     File: Campaigns, Packaging     Oct-14-05  

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Comments

I love this packaging. It is weird and the graphics are out there. Maybe P&G could learn something from these labels and do something with their anal peanut butter labels.

Posted by: larry chrapliwy on October 15, 2005 09:07 AM

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