Apparently, Iowa has the same underage pregnancy problem that Virginia does and, like Virginia, has launched a billboard campaign to raise awareness of the issue. While Virginia's effort spoke to guys asking, on its billboard, "Isn't she a little young?", Iowa's effort speaks to girls telling them to "Wait for the Bling." Yes, you read that right. Iowa, land of
the potato corn, is speaking street. The Iowa billboard popped up a month or so ago and looks much like any billboard you'd see if you ventured 100 miles outside a major city. There's a certain cultural cuteness to these boards as they try to latch onto what they perceive to be big city speak while, at the same time, callling attention to a burning local issue.
Two guys. An elevator. A pole. A dancer. It's an ad for Peekaboo Pole Dancing, of course. Yawn. Oh wait, it is kinda hot.
A Netherlands agency, Achtung, has created an online game called PakMan, which mimics the old video game PacMan and is a promotional element for Netherlands suit maker SuitSupply. In the game, Pakman, the player, is running in his underwear. His mission is to save Angel from Fatman. When eating the magic pills, Pakman gets superpower from his suit and is able to kick Fatman's ass. Rescuing Angel in each level gives the player a voucher for a tie, a shirt or a complete free suit. It's fun and it gets bodies into the store.
Lynx Deodorant (Axe in the States), with the launch of LynxJet, is perpetuating its use of sexy women to raise the body temperature, among other things, of young men foolish enough to think deodorant has something to do with their ability to increase their dipstick quotient. It's JetBlue for the deodorant deprived. It's Hooters Airlines but without all the cleavage induced sweating. But mostly, it's diversionary advertising that is just fun enough to create a little fantasy in a guy's mind when he's strolling down the deodorant aisle in the drug store. A fantasy, perhaps, powerful enough to make him actually buy the stuff.
But, as is always the case, some people didn't quite get the joke.
Seems this has been out and about for a month or so but don't you ever wonder what goes on inside the bowels of Verizon Wireless as they continually upgrade their network so their ad campaign is honest? Watch this video and you'll see how.
To help move DVDs of its series and to make it easier to select a Holiday gift for that special someone, HBO has launched The Good Gift Seeker. Created by Atmosphere BBDO, the microsite asks people to select who they need a gift for, the personality type of that person and that person's hobby. Once that info is provided, the Good GiftSeeker selects the HBO series DVD that best matches the intended recipient. It's fairly straight forward. After all, there's only so many ways to move DVDs.
In some weird ode to the seventies (or was it the eighties), emarketing company eROI has created a silly little site called WearShortShorts on which office co-workers do, well, strange things while wearing short shorts. we guess this is some form of viral attempt at driving traffic to the company's website. Or, it's just a bunch of advertising wackos, sick of their client's ridiculous requests, letting off some steam. Other than that, we don't know. Oh wait, there;s a store that sells the short shorts, a t-shirt and a headband so you can fully don the idiocy of seventies cool.