Ad Age's 'Read Blogs At Work' Survey Self-Serving

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Joe Jaffe comments that this week's Ad Age poll, which is a follow on to a study they did about blog readership at work, which asks whether employers should allow staff to read blogs at work is self-serving. I agree and commented that the whole distinction between blogs and mainstream media is overblown, "Exactly, Joe. What's the difference between reading a blog on a topic for a specific industry versus a 'regular' website for a specific industry? It makes no sense. If blogs are doing a good job of providing industry specific info, then they should be read. If mainstream media site are doing the same, then they should be read as well. If people like to read Page Six, then it should be OK to read Gawker too. There's far too much distinction being made here. Granted, there are huge differences between MSM and blogs but, in the end, they are both providing content. It should be up to the reader to decide whether MSM or blogs are doing a better job providing relevant info."

Oh and if this doen't wreak of self-promo:

"Thank you for your interest in AdAge.com's poll. The poll about blog reading at work is now closed. Watch for the results in next week's print edition of Advertising Age." WTF? The results of an online poll reported in the print edition? A week later? You must be joking. Scott, what are you guys smoking over there? Oh, we get it. You need more print subscribers. Now it all makes sense.

by Steve Hall    Nov- 3-05   Click to Comment   
Topic: Research, Weblogs   

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Comments



Comments

Loved your comments about the AdAge poll on use of blogs. I sign up for dozens of industry blogs to carry out competitive intelligence scanning for a Fortune 50 company and benefit from all the hard work serious bloggers carry out to report on new updates in our industry.

Posted by: Kathy on November 3, 2005 5:25 PM







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