'American Chopper' Ruffles Europe's Dignified Feathers

The American Chopper guys are crossing the pond to Europe with their Discovery reality show, taking the dignity out of England and modifying it to suit their less than dignified style. In the spot, the three American Chopper guys basically rip the dignity out of England, in a humorous way, of course, and laugh at a tiny scooter as if to crush it with their loud, obnoxious Harley's. The spot was created by Convert of The Ebeling Group.