'American Copywriter', 'Across the Sound' Podcasts Worth A Listen
If you work in advertising or marketing there are two podcasts you should be listening to. The first, American Copywriter, produced by Wichita-based Sullivan Higdon & Sink creative team John January and Tug McTighe is like hanging with an insightful creative team as they riff about what's right and wrong with the industry, interview adver-celebs, skewer really bad creative, heap praise on great work, banter about pop culture and admire the return of the Doublemint twins. The chemistry between the two is flawless with each one bouncing perfectly off the other.
The second, Across the Sound, produced by Jaffe LLC President Joseph Jaffe and CooperKatz & Company Client Services VP Steve Rubel, is more structured and fact-filled than American Copywriter with podcast episodes broken into segments such as a wrap up of current news and trends called Podbits, a summary of topics blogged by Joe and Steve called What We're Blogging About, a Theme of the Week section and a Winners and Losers section that examines the past week's successes and failures. The chemistry between Joe and Steve is a bit different, perhaps because they are sitting, literally, across the Long Island Sound while recording the podcast while John and Tug, who have worked together for years, are in the same room while recording.
Each podcast approaches its coverage differently but the two, together, make the perfect combination of audio information about current advertising and marketing news, issues, trends and opinion. Both should be listened to, without fail, each week.