Audible to Measure Podcast Listenership

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Audible has introduced an analysis tool which will measure how many times a podcast has been downloaded, whether it was listened to and for how long. The company will charge three cents per download for basic service. Also offered, for five cents per download, are tools to disallow a podcast from being emailed to others, presumably to make sure every listen is counted from the source. For half a cent per download, the service will insert relevant ads in the podcast. Measurement will occur when the MP3 player is synced with podcast software.

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Steve Hall

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