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HBO Eases DVD Gift Selection With 'Good Gift Seeker'

hbo_gift_seeker.jpg

To help move DVDs of its series and to make it easier to select a Holiday gift for that special someone, HBO has launched The Good Gift Seeker. Created by Atmosphere BBDO, the microsite asks people to select who they need a gift for, the personality type of that person and that person's hobby. Once that info is provided, the Good GiftSeeker selects the HBO series DVD that best matches the intended recipient. It's fairly straight forward. After all, there's only so many ways to move DVDs.

Written by Steve Hall    Comments (2)     File: Cable, Online     Nov-27-05  

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Comments

Didn't Discover Card do the exact same thing a few years back? I'm pretty sure they did. And it won a bunch of awards too, I think. Atmosphere BBDO needs to do their homework.

Posted by: Keith on November 27, 2005 07:38 PM

Borders did this last holiday season with the same exact interface.

Posted by: ian on November 28, 2005 11:04 AM

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