iBelieve Celebrates iPod Obsession

Apple really does win the prize for undying brand love. Either that, or the religious freaks over at iBelieve have been converted to religion iPod and intend to convert all iPod owners to their cause. Actually, it's just for fun and the site says it's "inspired by the world's obsession and devotion to the iPod, iBelieve is a replacement lanyard for your Shuffle. It is a social commentary on the fastest growing religion in the world." To further this obsession, iBelieve is offering a lanyard for the iPod Nano that looks like a cross and sells for $12.95.