Infinity Campaign Promotes Howard Stern's Move to Sirius

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In an interesting twist, Infinity's "Who's Replacing Howard Stern" campaign, currently gracing every sliver of ad space on Ad Age, may, according to 925M, do more to hurt Infinity than help. The campaign highlights Stern replacements Adam Corolla, David Lee Roth and Penn Jillette, who have received with less than stellar reviews as replacements for the irreplaceable Stern. As 925M indicates, all this campaign may do is say "Hey, we know Stern left. We know the replacements suck. We're trying this kooky FreeFM thing. Just skip it all and go listen to Stern on Sirius."

by Steve Hall    Nov- 2-05   Click to Comment   
Topic: Opinion, Radio, Tools   

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