John Deere Wants Shirtless Farmers For Campaign
Minneapolis-based John Deere agency Mackenzie is looking for farmers for an upcoming John Deer ad campaign. The agency wants "real farmers, with farmer tans, well-formed paunches, and tattoos." A newspaper article states male farmers will photographed shirtless and should be between 25 and 55. There was no mention of 35 to 55 year-old, shirtless female farmers.