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Logoku Tests Knowledge of Corporate Logos

logoku.jpg

Here's a game to challenge your logo smarts. Launched in late Summer, Logoku, is a game in which players guess the name of the company behind a given logo using clues such as the company's slogan, number of employees, location of headquarters, ad agency and other identifiers. name the company before using too many clues nets a higher score. Try it. We did. We failed.

Written by Steve Hall    Comments (1)     File: Games     Nov- 3-05  

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Comments

I tried Lokogo, and it is tough. But isn't that the point these guys are making? It really isn't easy to market to companies when you don't know much about them; it's like looking for a door and ending up banging your head against the wall. It's cool to see B2B marketers trying and doing a good job of using online techniques like viral games that are usually the preserve of consumer brands. Go D&B.

Posted by: lucy kannengieser on November 7, 2005 09:19 AM

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