Lubricated Electric Razor Spoofs Multi-Bladed Razor Wars
To promote its new electric razor that automatically dispenses Nivea cream while using the razor, Phillips, has launched an ad, created by Tribal DDB, in the UK which pokes fun at the razor wars with a freakish razor called the Quintippio, a 15-bladed razor that's so large it would be impossible to use. Funny. And not far off the mark. After all, if Gillette and Schick already have four blades, what's to stop them from one-upping to five, then six, then...well...insanity.
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Gillete introduced a 5-bladed razor called Fusion back in September. It will be in market later this year. Come on guys. You should be on top of this.
Saturday Night Live had a fake commercial a couple years ago that introduced a similar product --- had like 20 blades. With every stroke, the guy shaving sliced off hunks of his facial flesh.
It would be worse is if they started to improve razor longevity, grip quality, and decrease pricing. That would just make too much sense.
This spot has run in the U.S. as well. We reviewed in on the ThirdWay Advertising blog here:
http://brandtrainers.blogspot.com/2005/06/philips-norelco-cool-skin-multi-blade.html
It is more ironic with the announcement of the Gillette Fusion razor which seems like the fulfillment of the parody.
There is a classic piece on the Onion about this very topic, which again seems prescient:
the onion article
plz i would want to getb more of ur produt
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