Mac Lover Creates Brand Appreciation Song
While this song has been out for a while, it's yet another shining example of consumer created brand love. After discovering Apple's GarageBand, Daphna Kalfon created a song called I Love My Mac. Similar to George Master's iPod commercial, it expresses a deep appreciation of a product that people love. Not to be outdone by Mac lovers, a Windows lover has created a song based on the Windows start up sound and other system sounds.
Not every brand can generate this sort of appreciation and creativity but as Seth Godin has always said, create a great product first and all else will follow.