Pop Ups, Insanely, Still Deemed Worthy of Award Consideration

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The Web Marketing Association has announced it's accepting entries for the 2006 Internet Advertising Competition Awards, the ad industry's award competition dedicated to online advertising. Awards will be presented within each of the industry categories and advertising formats such as online ad banners, interstitials, rich media ads, email, online newsletter campaigns, microsite/landing page, integrated ad campaigns and even ads the client didn't choose.

Unfortunately, oddly and sadly, pop-ups are also included in the competition. No industry entity should acknowledge this bastion of marketing idiocy which amounts to nothing more than utter disregard for human preference and which represents the lowest form of scum this industry has yet to rid itself of.

by Steve Hall    Nov-16-05   Click to Comment   
Topic: Industry Events   

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Comments



Comments

TV and Radio commercials are hated by more people than pop-ups. Talk about utter disregard for human preference!!!

Posted by: snake on November 16, 2005 11:15 AM

Snake,

TV and Radio commercials are definitely utter shit for the most part but at least they have the potential to mildly entertain me on occasion. Also, when I watch TV or listen to the radio I do so knowing that ads are part of the deal. Pop up ads are, by definition, unexpected interruptions that visually block something I'm trying to look at.

The fact that there are awards for the best pop up ads makes about as much sense as traditional advertising awards having a category for best telemarketing speech.

Posted by: Dane Brown on November 16, 2005 11:46 AM

But TV ads don't interupt you while you are in the middle of watching a television program. they are in pods between show content. By contrast, pop ups explode all over your screen, covering what you are currently viewing and many us tricky technology to disregard a person's preferences to block them. It's that same as, say, GM uploading and piece of software to your TV, TiVo or cable box that would make its ad appear over programming or disable the remote from fast forwarding over ads.

The nuances of this arguement can go on forever but the net is pop ups/unders suck and most advertise crap and scumware.

Posted by: Steve Hall on November 16, 2005 11:47 AM

You luddites that haven't installed pop up blockers deserve the crap you are served.

Where's my commercial blocker for TV? Oh yeah,
Tivo!

Posted by: snake on November 16, 2005 12:07 PM

"But TV ads don't interupt you while you are in the middle of watching a television program."

bwahahahahaha

Posted by: snake on November 16, 2005 12:09 PM

Speaking of...

Whoever uses those damn flash popups the blend into the content should be put to sleep.

They go through countless animations and sometimes and I do mean sometimes present a 'X' so you can close out of that, dare I say "advertising"

Not to mention the other popups that actually remove the browser window, so you either have to force quit it or ctrl+alt+delete.

Posted by: Cas on November 16, 2005 12:42 PM

Might I also add, ESPN.com (Pontiac) is a constant offender to the first kind of popup

Posted by: Cas on November 16, 2005 12:43 PM

Jeez, here we go again. Hasn't anyone noticed the preponderance of pop-up messages on television during sports, entertainment, business and other viewer programs? This stuff isnít going away and will only get worse as more media choices evolve. We can only blame ourselves for this mess and only we can change this commercial bombardment, right?

Posted by: Rudy Bagga on November 16, 2005 1:49 PM

A pop-up ad doesn't really "pop up" -- it asks your browser to please create a new window for it. Your browser is not a television -- it's smart enough to say yes or no.

A pop-up is like the supermarket coupon section in a newspaper -- you can decide if you want it or not.

Posted by: Don Marti on November 16, 2005 2:33 PM

Some of the hardest laughs I've ever had have come from radio & TV ads. I've never seen a popup that was nothing more than an annoyance at best; and quite often (if not usually) a deceptive opportunity for downloading spyware. Popup advertisers should get a clue: consumers don't want you crapping on their screen. Go get a real advertising gig that takes some amount of thought and creativity. Oh, I'm sorry. If you had any true ability, I'm sure you already would have.

Posted by: WordsWork on November 16, 2005 2:35 PM

It's funny that the popup category exists, but there isn't one for Search Engine Marketing. It may not be the most glamorous aspect of Web marketing, but it's certainly the fastest growing, and (done well) the medium producing the highest return on investment.

I'd love to see more performance-based Web marketing/advertising awards... So many of these awards are given for creative that may be sexy as hell, but did nothing beyond busting the client's budget. Show me the METRICS, baby! In this, the golden age of CMO accountability, that's where the awards should be given.

Posted by: Aimee on November 16, 2005 3:19 PM


I hope when some of you return to re-read your posting you realize how silly you sound. You are defending TV ads and Radio ads b/c that is the standard and "you expect them" it's sad that that becomes your strongest argument.

I apologize now for taking your job in the future. I promise I will be a nice boss.

Now, I don't agree with pop-ups, but think the def'n needs to be re-examined. Much like people who refer to flash as rich media.

The smartest comment award goes to Rudy Bagga - why are old school advertisers so blind to the notion that your TV is full of pop-ups and interuptions... open your eyes people.

Posted by: New Skool on November 16, 2005 4:18 PM

Don, absolutely not so. Browsers are not smart enough. As soon as a blocking technology in in place, sleazoid ad networks find a way to circumvent the blockers like the recent Flash pops. Firefox, of course has plug ins now to block that but it misses some pops and blocks ALL Flash pops making the navigation of a Flash site a less than perfect experience.

So no, you can not, at this point decide if you want it or not.

Posted by: Steve Hall on November 16, 2005 4:18 PM

"You are defending TV ads and Radio ads b/c that is the standard and "you expect them" it's sad that that becomes your strongest argument."

Hear, hear.

"Some of the hardest laughs I've ever had have come from radio & TV ads."

Loser!

Posted by: snake on November 16, 2005 4:52 PM

As long as consumers keep clicking on pop-ups and proving their value, advertisers will demand them and publishers will sell them.

Posted by: stellabrate on November 16, 2005 8:49 PM

As long as consumers keep clicking on pop-ups and proving their value, advertisers will demand them and publishers will sell them.

Posted by: stellabrate on November 16, 2005 8:49 PM





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